RESIDENTS are being asked to have 'travel sense' in Bracknell as part of a £1.6m project.
Bracknell Forest Council will be launching projects in the coming months to promote sustainable travel and help ease rush-hour congestion in the borough.
It has secured £1.664m from the Local Sustainable Transport Fund - a Government pot which aims to lessen carbon emissions and encourage people to think about the environment.
Of this, £695,000 is for the council's campaign, dubbed 'Travel Sense'. It will call on people to think about the most sensible ways to travel and whether there are cheaper, quicker, healthier and more sociable ways to do their journeys.
The remaining cash is for infrastructure improvements associated with the town centre regeneration.
Phil Burke, travel plan co-ordinator at the council, said: "Sustainable travel is one of the council's key transport priorities and following our successful bid we are delighted to be able to implement some tried and tested behaviour change programmes.
"Over the next few months we will be talking to people about their transport options. We will be working with companies in Bracknell Forest and talking to their employees. We will work with residents in the borough, especially those living in areas where there is good potential for switching to sustainable travel modes."
He added: "Our 'Bike It' officer will also work with schools in the borough, encouraging pupils and parents to cycle to school."
Borough transport leader Cllr Mary Ballin said that the initiative also has an infrastructure element which focuses on three key areas: improving waiting facilities at the bus station, improving traffic signals at key junctions and implementing a new real-time board at the bus station.
"Bus users will have greater certainty as to when their bus will be arriving," she explained. "And the public will be able to see the travel conditions for the journey they are planning to make in real time, so can make an informed choice about how to make that journey."
Campaigns promoting walking, cycling, public transport and car sharing will take place later this year. See www.bracknell-forest.gov.uk/travelsense and keep reading the News for updates.